Avoid a life filled with regrets.

Picture your life in ten years. If you’re 40, imagine yourself at 50; if you’re 50, see yourself at 60. What might you regret not doing? I’m Tony Riddle, and I want to share my recent journey with you. After facing one of the most challenging experiences of my life—my attempt to break the 1,000-mile running record during 'Project Start Line'. While I didn’t achieve that record, I can honestly say I’ve come away with a profound upgrade in perspective. These endurance events often emphasise the race itself, but the true challenge lies in making it to the start line. Balancing family, business, and personal training is no small feat. I hired the iconic Crystal Palace stadium not just as a venue, but as a platform to address significant issues, like the alarming truth that suicide is the leading cause of death for men under 50. I invited people to share messages of hope and resilience, reminding us that we’re not finished and that it’s never too late to start again. During this journey, I connected with sports reporter Vassos Alexander, who shared my passion for redefining life at 50. After 14 years co-hosting with Chris Evans on Virgin Radio, Vassos took a bold step to leave the show and pursue new opportunities. This was a big change and a shock to many.  On paper it was a great number.  He finished working on the show in the mid morning hours, had great pay and mixed it up with a celebrity status, yet for Vassos he needed to evolve. He remarked, “You’ve got to follow your heart,” highlighting the importance of aligning our actions with our true desires. This idea of anticipated regret is something I’ve shared with many I coach. It leads to a proactive action plan for the next decade, inspiring growth and evolution instead of stagnation. Imagine what you could achieve by committing to an uncomfortable challenge each year—something that pushes you out of your comfort zone and gives you purpose. This conversation and my experiences on the track have helped reshape the Redefining50 program. In addition to our quarterly wild adventure retreats and coaching sessions, we’ll introduce an uncomfortable challenge. You’ll commit to an event that will push your limits, and together we’ll prepare you to arrive at the start line ready to endure. Think of this as your certificate of completion. Here’s what the 2026 program includes: > Quarterly adventure retreats (accommodation, food, coaching, and adventure fees included) > One 1-2-1 coaching call per week > One monthly Redefining50 group call > An uncomfortable challenge—you’ll pin your challenge on the calendar, and we’ll work together to get you ready for it. The application process for the 2026 Redefining50 program is now open. While I can’t guarantee you’ll add days to your life, I promise you’ll add life to your years. I’m excited to help you get to the start line. Let’s connect and discuss making the first step!